Caught this snippit off of Consumerist… essentially pointing out that the only difference between actual advil, and generic ibuprofen… is price.

I must disagree.  I prefer Advil because it tastes better.

That’s right, I said it, the main reason I prefer Advil to the CVS brand is because of the tasty candy shell.

What I really want to know is how Excedrin can get way with selling a product focusing on migraine relief that is exactly the same as plain old ordinary Excedrin… what’s the point?

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